Most websites exist. Yours will rank on Google, show up in AI platforms, and convert visitors into leads — built by a family team with 30+ years of combined experience, led by someone you can actually reach.
Starting something new takes trust. If you're not happy with the direction after your first design review, we'll make it right or refund your first payment. No awkward conversations. No fine print.
Risk-Free StartYou invested in a website that looks decent but doesn't rank, doesn't convert, and isn't visible on the AI platforms your future clients are using right now. That's not your fault — most web designers build pages, not systems.
And the frustration runs deeper than rankings. You know your work is excellent. You know your clients get real results. But when someone searches for what you do in your city — your name doesn't come up. Someone less qualified does. That gap between how good you are and how visible you are is the problem SiteStack is built to close.
You shouldn't need a $5,000/month agency retainer or a computer science degree to have a website that works as hard as you do. That's what this is.
Your site exists but doesn't rank for the terms your customers are searching. You're losing leads to competitors every single day.
When someone asks ChatGPT, Claude, or Perplexity to recommend a service like yours, your name doesn't come up. Your competitors' might.
Traffic without conversion is just vanity. If your website isn't turning visitors into enquiries, it's an expense — not an asset.
Victoria (daughter · admin & social media), Matt (son-in-law · Google Maps SEO, Google Ads, web design), Sherman (founder · 24 years), Linnea (daughter-in-law), Anthony (son · web design, video, social media, Meta Ads)
No technical knowledge required. We do the heavy lifting.
Complete our simple intake form — your business info, services, and branding. That's it. No lengthy discovery calls, no complicated briefs.
Your site goes live in 4 weeks — StoryBrand copy written, SEO structured, schema embedded, AI visibility file created. Done for you, completely.
Your City Authority Pages (CAPs) expand every month. Your map rankings grow. Your name starts showing up in AI platforms. Your phone rings more.
Your competitors are already online. Let's make sure they're not winning by default.
Choose Your PackageWith SiteStack, you get both — plus things your competitors don't even know exist.
| Freelancers | Agencies | SiteStack ✦ | |
|---|---|---|---|
| 5-Minute Onboarding | ✗ | ✗ | ✓ |
| Dedicated Support Contact (24-hr response) | ✗ | ✗ | ✓ |
| Done-For-You in 30 Days | ✗ | ✗ | ✓ |
| StoryBrand Conversion Copy Included | ✗ | ✗ | ✓ |
| Authority Content Engine (ACE) | ✗ | ✗ | ✓ |
| AI Intelligence Map (AIM) | ✗ | ✗ | ✓ |
| Free Hosting + Maintenance (24 months) | ✗ | ✗ | ✓ |
| Low-Cost Monthly Payment Plans | ✗ | ✗ | ✓ |
| Family Team — Everyone Trained by the Same Expert | ✗ | ✗ | ✓ |
Every SiteStack is built on Donald Miller's StoryBrand framework — the copy, the layout, and the calls to action are engineered to turn visitors into leads. Most websites look nice. Yours will work.
We structure every page around how your customers actually search — the questions they ask, the problems they type, the comparisons they make. Your site speaks their language from day one, not just industry jargon.
You own your website outright. No platform lock-in, no hostage-taking. Hosting, maintenance, and unlimited updates are included for 24 months. After that, it's yours to keep wherever you want.
"I was referred to Sherman by a consultant I trust, and he has been great to work with. He clearly cares about his clients both personally and professionally. I was also an SEO skeptic upon hiring him, but he demonstrated the value of the service in a very short period of time. Since beginning work with him, he has achieved outstanding results including: Rebuilt my website with StoryBrand copywriting without needing a lot of input — Chicago: 41 × Top-3 rankings, 42 × Top-10 rankings — Wisconsin: 81 × Top-3 rankings, 86 × Top-10 rankings — Minneapolis: 35 × Top-3 rankings — Total: 170 × Top-3 rankings. SEO results delivered in less than 30 days. I definitely recommend."
"I was immediately refreshed and reassured by his calm and methodical outlook. I was also impressed with his creativity when it came to SEO, ranking results in Google, and web design. He takes a high-level design outlook with all the steps flowing seamlessly — resulting in an increase in business to me and boosting my bottom line. Highly recommended and my first go-to for my online business designs. Great, knowledgeable, trustworthy guy with no sales pitches."
"Sherman was great to work with. He was friendly and professional and was able to capture quality photos and video of our clinic and staff. With his contribution, our Google listing content was improved and our web exposure increased significantly."
"Working with Sherman has been a truly positive experience. His expertise has played a key role in helping me grow my business and expand my client reach. He has consistently delivered on everything we've discussed, and I'm looking forward to continuing our collaboration. I highly recommend Sherman for anyone seeking professional SEO services."
"As IWT Clinical Director, I refer every graduating cohort to Sherman because the results speak for themselves. New myofunctional therapists launching their practice need to be found online immediately — Sherman's SiteStack gets them ranking in their city within weeks. The AI visibility layer alone puts our graduates ahead of therapists who've been practicing for years. This is the only website and SEO service I recommend to our practitioners."
Your phone rings from searches you never paid for. New clients tell you they found you on Google. When someone in your city asks ChatGPT or Claude to recommend the best person for what you do — your name comes up. Your City Authority Pages (CAPs) expand into new cities every month while you focus on the work you're actually good at.
That's not a promise about traffic or rankings. That's a description of what happens when your website stops being a brochure and starts being a system — one that works while you sleep, compounds over time, and builds an authority presence in your local market that competitors can't easily replicate.
Inbound Calls
From searches you didn't have to pay for
AI Recommendations
Your name cited when clients ask AI for a referral
Compounding Reach
New city pages expanding your market every month
All packages include a 24-month term. Hosting, maintenance, and unlimited updates included throughout.
IWT cohort graduates who sign up within 30 days of graduation receive three exclusive bonuses — not available to the general public. Samantha will share your cohort window dates directly with you.
Your site goes live in 3 weeks — not 4. You're at the front of the line the moment you sign up.
The $297 onboarding and setup fee is completely waived for cohort members. Start building your practice online for less.
Extra CAPs added in your first month at no charge:
Grow: +2 CAPs per service (7 total)
Dominate: +5 CAPs per service (15 total)
This offer is available for 30 days from your cohort graduation date only. Each cohort gets its own window — it doesn't carry over. If you're not yet in a cohort, reach out to Samantha Heidenreich at IWT to ask about upcoming cohort dates.
With most subscription web services, the website belongs to them — you're renting it. With SiteStack, the files are yours from the moment we go live. We build on clean static HTML — the fastest, most secure, most portable format on the web. No WordPress, no plugins, no vulnerabilities.
The code is yours. Move it anywhere, keep it forever. No platform can hold your website hostage.
Static HTML loads in milliseconds. No database queries, no plugin overhead. Speed is a ranking factor — and yours will be fast.
No WordPress plugins to update, no database to hack. Static HTML has no attack surface. Your site stays secure without ongoing maintenance worry.
Every SiteStack client gets a direct line to the family team who built their site. Not a ticketing black hole. Not a rotating support team. Real answers from real people who have skin in the game — because it's their family name on the door.
Log into your support desk portal and submit your request — copy change, photo swap, form update. Takes 2 minutes.
You'll receive confirmation that your request was received and is in queue — within 24 hours, every time.
Your update is live within 72 hours. No scheduling calls. No chasing. Just a clean, documented response every time.
Changes to existing pages are included in all packages. New page builds are upgrades at $150/page — always transparent, never surprising.